Apple Plans a Slow, Appointment-Only Rollout of Its $3,500 Vision Pro

Apple plans to launch its Vision Pro mixed-reality headset in select US markets early next year, with designated sections in Apple stores offering demos, seating, and tools for sizing accessories. Bloomberg reports: The company will designate special areas in the stores with seating, headset demo units and tools to size accessories for buyers. While the device will be sold at all of Apple's roughly 270 US locations, the company is planning the sections for the Vision Pro initially at stores in major areas -- such as New York and Los Angeles -- before rolling them out nationwide, according to people with knowledge of the plans. Apple said it will offer the headset in other countries at the end of 2024. The company is discussing the UK and Canada as two of its first international markets with Asia and Europe soon after, although a final decision hasn't been made, according to the people, who asked not to be named discussing internal matters. Apple engineers are working to localize the device for France, Germany, Australia, China, Hong Kong, Japan and Korea, the people said. Apple will also sell the Vision Pro through its US web store in early 2024 before expanding online elsewhere.

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