Hulu Launches Adult Animation, Anime Hub Animayhem

According to Variety, Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem. From the report: The new hub is meant to capitalize on Hulu's already popular lineup of adult animation and anime shows. Series like "American Dad," "Bob's Burgers," "Family Guy," "Futurama" and "King of the Hill" consistently rank among the service's top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims. Hulu currently has 46 adult animated series, which adds up to 174 seasons and 2,600 episodes. For anime, Hulu has 17 films and 272 series, adding up to 435 seasons and 18,400 episodes (including subtitled and English dubbed versions of episodes). As part of the launch, Hulu is debuting a range of ads for Animayhem, which they describe as the "Animation Destination," one of which can be seen below. "When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they're already here," said Barrie Gruner, Hulu's executive vice president of marketing and publicity, in an interview with Variety. "I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we're not going to achieve that with single title campaigns," Gruner said. "This is truly an intersection with our original programming and our library." Animayhem will also be coming to San Diego Comic-Con via an immersive experience dubbed "Hulu Animayhem: Into the Second Dimension."

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