Salesforce Raises Prices For the First Time In 7 Years

Long-time Slashdot reader Ammalgam shares a report from CRM Rank: Salesforce, the leading provider of software for customer relations management, announced that it will implement a price increase for some of its cloud and marketing tools starting in August. The company's decision to raise prices, the first in seven years, was met with a positive market response as its shares surged nearly 4% during early trading on Tuesday. This move by Salesforce aligns with the current trend among technology companies, including Salesforce itself, to invest in generative artificial intelligence (AI) and incorporate it into their products and services. To enhance its software capabilities, Salesforce has dedicated over $20 billion to research and development efforts over the past seven years. These investments have led to the introduction of new features, particularly generative AI tools, aimed at providing enhanced value to customers. The revised prices will apply to a range of Salesforce products, including Tableau, Sales Cloud, Service Cloud, Marketing Cloud, and Industries. Both new and existing customers will be subject to price adjustments, ensuring consistency across the customer base. Salesforce detailed the new price increases in a statement, saying: "New list pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. The new list prices will be Professional Edition $80 (up $5), Enterprise Edition $165 (up $15) and Unlimited Edition $330 (up $30). These editions will be priced comparably in other currencies. Similar list price increases will go into effect for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics and Tableau."

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