Disinformation reimagined: how AI could erode democracy in the 2024 US elections

Advances in generative artificial intelligence could supercharge the propaganda playbook, experts warn

A banal dystopia where manipulative content is so cheap to make and so easy to produce on a massive scale that it becomes ubiquitous: that's the political future digital experts are worried about in the age of generative artificial intelligence (AI).

In the run-up to the 2016 presidential election, social media platforms were vectors for misinformation as far-right activists, foreign influence campaigns and fake news sites worked to spread false information and sharpen divisions. Four years later, the 2020 election was overrun with conspiracy theories and baseless claims about voter fraud that were amplified to millions, fueling an anti-democratic movement to overturn the election.