Netflix Expands Password-Sharing Crackdown To Every Market
Netflix is bringing password-sharing crackdown to consumers in India and every other market starting today, the global streaming giant said after a limited rollout of the restriction helped the firm sign up nearly 6 million subscribers in the quarter ending June. From a report: The streaming giant said it will start to address account sharing between households in almost all of its remaining countries starting Thursday. Netflix, which once supported the practice of account password-sharing, now finds it posing complex challenges to its business prospects. It began testing the restriction last year, much to many subscribers' chagrin, and expanded it to a number of other countries including Canada, New Zealand, Portugal, Spain and the U.S. in 2023. In some aforementioned markets, Netflix allowed those sharing the password to pay extra to accommodate their friends.
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