Code.org Embraces Barbie 9 Years After Helping Take Her Down
Long-time Slashdot reader theodp writes:The number one movie in North America is Warner Bros. Discovery's Barbie, which Deadline reports has teamed up with Oppenheimer to fuel a mind-blowing $300M+ box office weekend. ["Oppenheimer Shatters Expectations with $80 Million Debut," read the headline at Variety.] Now it seems everybody is trying to tap into Barbie buzz, including Microsoft's Xbox [which added Barbie and Ken's cars to Forza Horizon 5] and even Microsoft-backed education nonprofit Code.org. ("Are your students excited about Barbie The Movie? Have them try an HourOfCode [programming game] with Barbie herself!"). The idea is to inspire young students to become coders. But as Code.org shares Instagram images of a software developer Barbie, Slashdot reader theodp remembers when, nine years ago, Code.org's CEO "took to Twitter to blast Barbie and urge for her replacement." They'd joined a viral 2014 Computer Engineer Barbie protest that arose in response to the publication of Barbie F***s It Up Again, a scathing and widely reported-on blog post that prompted Mattel to pull the book Barbie: I Can Be a Computer Engineer immediately from Amazon. This may have helped lead to Barbie's loss of her crown as the most popular girls' toy in the ensuing 2014 holiday season to Disney's Frozen princesses Elsa and Anna, and got the Mattel exec who had to apologize for Computer Engineer Barbie called to the White House for a sit down a few months later. (Barbie got a brainy makeover soon thereafter)... The following year, Disney-owned Lucasfilm and Code.org teamed up on Star Wars: Building a Galaxy with Code, a signature tutorial for the 2015 Hour of Code. Returning to a Disney princess theme in 2016, Disney and Code.org revealed a new Hour of Code tutorial featuring characters from the animated film Moana just a day ahead of its theatrical release. It was later noted that Moana's screenwriters included Pamela Ribon, who penned the 2014 Barbie-blasting blog post that ended Barbie's short reign as the Hour of Code role model of choice for girls. Interestingly, Ribon seems to bear no Barbie grudges either, tweeting on the day of the Barbie movie release, "I was like holy s*** can't wait to see it." To be fair, the movie's trailer promises "If you hate Barbie, this movie is for you," in a deconstruction where Barbie is played by D.C. movies' "Harley Quinn" actress Margot Robbie (Suicide Squad, Birds of Prey), whose other roles include Tonya Harding and the home-wrecking second wife in The Wolf of Wall Street.
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