Remember Amazon's Clubhouse Competitor? That's Okay - Neither Does Almost Anybody Else

Amazon's Clubhouse rival, Amp, has struggled to get off the ground, documents shared with TechCrunch show. From the report: As part of the launch in March 2022, Amazon announced a slate of Amp-exclusive shows and programs, including from artists, radio hosts, sportscasters, culture writers and personalities like Nicki Minaj ("Queen Radio"), Tefi Pessoa and Guy Raz, among others. Amp launched on iOS, Amazon Alexa devices and the web in beta, only in the U.S. to start. Amazon was targeted at over 1 million monthly active users by the end of 2022, according to internal documents -- a tenth of Clubhouse's user base at its peak. But Amp never came close to achieving that milestone. Amp, which had roughly 32,000 monthly active users as of the end of March 2022, was sitting just short of 200,000 monthly active users by late October. (A source tells TechCrunch that the number is hovering around 700,000 today.) From September 2022 to October 2022, monthly first-time iOS app installs declined precipitously from ~76,000 to ~43,000, internal documents show. And Amp encountered roadblocks on the engagement front, despite its lineup of high-profile content. Between September 2022 and October 2022, the number of hours users spent listening to Amp shows dipped 51% from a peak of around 183,000. Even without access to internal data, it's obvious that Amp isn't the most active of the live audio platforms cohort.

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