Threads users decline significantly despite initial surge in sign-ups

Within a week of launch of Mark Zuckerberg's answer to Twitter 100 million people signed up, but weeks later there's been a drop

Despite a dizzying number of initial sign-ups, usage of Threads, Mark Zuckerberg's answer to Twitter, has declined significantly in recent weeks, according to a new report of by Similarweb, a digital intelligence platform.

Within the first few hours of its launch on 5 July, Threads garnered 5m user registrations and within less than a week at least 100 million people had signed up for the app. But, three weeks later, active daily use or the number of users who engage with the site on a daily basis has dropped, from a peak of 49 million on 7 July to 12 million on 22 July, according to Similarweb.