Jetting off to the sun? The adverts are selling you a ticket to climate disaster | Andrew Simms

Airlines have missed 98% of their previous environmental targets yet they keep pushing to persuade more people to fly

Even with lethal wildfires licking around southern Europe's holiday hotspots, airlines such as Ryanair are still flying people towards the flames. Aviation, dubbed the fastest way to fry the planet' by environmental campaigners, due to its high carbon emissions, is back as our default means of getting away. But our chosen means of transport, flying, incrementally wrecks the climates, prospects and lives of the places being flown to. This is no tragic, unforeseen irony, but a deliberate, heavily promoted act of self-destruction.

At precisely the moment when everything should bend to make less climate-damaging choices easier and more attractive, exactly the opposite is happening. Why?