Article 6DD8R Innovation and exploitation: India’s e-commerce boom threatens to upend local businesses and workers’ rights

Innovation and exploitation: India’s e-commerce boom threatens to upend local businesses and workers’ rights

by
Hannah Ellis-Petersen South Asia correspondent
from Technology | The Guardian on (#6DD8R)

While online shopping explodes in the world's biggest country, traditional companies are struggling to adapt

The apps are there for whatever you need: an extra mango, a carton of milk, a pint of ice-cream or a replacement phone cable for the one your dog chewed in half. For those living in the urban centres of India - and increasingly in the smaller cities and towns beyond - almost anything can be delivered at the touch of a button - sometimes within less than 10 minutes.

Online shopping, otherwise known as e-commerce, is rapidly changing the way India shops and nowhere is that clearer than through quick commerce: the apps that can deliver groceries and other essentials to your door in the time it takes to hard boil an egg and at a cost of 30p - or less - for the service.

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