HBO Max Was Renamed Max, and Warner Bros. Discovery Lost Subscribers

Warner Bros. Discovery lost 1.8 million subscribers in the three months following the launch of Max. From a report: The losses weren't exclusive to the Max streaming service, though. In its earnings report on Thursday, the company reported having 95.8 million global subscribers across all of its services -- down from 97.6 million at the end of the first quarter of this year. Despite this, the executives at Warner Bros. Discovery don't seem too worried. During an earnings call, the company's chief financial officer, Gunnar Wiedenfels, attributed the downward trend to "overlapping subscriber bases between Max and Discovery Plus" as well as "expected churn" following the end of The Last of Us season 1 and the series finale of Succession. CEO David Zaslav had something similar to say, noting that "while we have seen some expected subscriber disruption, we have experienced lower than expected churn throughout this process" -- a process that involved asking HBO Max subscribers to download a new Max app to their devices in order to continue using the service. Zaslav also said that the company still expects its streaming business in the US to become profitable this year.

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