Elon Musk’s new round of X Ads Revenue Sharing payments arrived — eventually

The Twitter Blue - pardon me - X Premium Ads Revenue Sharing payouts that were supposed to roll out last week have been delivered, as the @Support account posted the news Monday night. Asked about the delay, X employee Eric Farraro said the late Friday announcement of a delay came only once the company was sure payments would not go out.

As for future rounds, he wrote, We've done payouts to a much smaller number of creators before, but scaling to thousands of creators adds new challenges in terms of engineering, operations, and support. Having completed the initial wave of payouts yesterday, repeating that process is an easier task."

We've seen some of the emails sent to participants in the program, and while the payments showed up,...

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