Fair-weather vegans should remember it’s a diet, not a fad | Barbara Ellen

Sales are falling, partly because the ethics of meat-free food have been overlooked in the hunt for the next trendy lifestyle

At the risk of seeming unreasonable, may curses rain down on the fair-weather vegan. Vegan food sales are slipping. The US brand Beyond Meat (home of the bleeding" burger) has reported a drop in sales of almost a third. Elsewhere, fake-meat producers are struggling, vegan restaurants are closing, vegan ranges are being trimmed or dropped... well, you get the picture.

Is that it, then? Was the vegan revolution" a false dawn?

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