Threads app usage plummets despite initial promise as refuge from Twitter

Social media app, launched in the wake of Twitter chaos, recorded 576,000 active users in August, down 79% from 2.3 million in July

The daily usage of Threads, Meta's answer to Twitter, continues to slump after a strong start in its first weeks of existence.

Engagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, according to Similarweb, a digital intelligence platform.