Microsoft Struggles to Gain on Google Despite Its Head Start in AI Search

The new Bing with AI chatbot is "cute, but not a game changer," the data thus far suggests. From a report: When Microsoft unveiled an AI-powered version of Bing in February, the company said it could add $2 billion of revenue if the revamped search engine could pry away even a single point of market share from Google. Six months later, it looks as if even 1 percentage point could be a tough target, with some new data showing Bing's place in search has barely budged -- partly because of how Microsoft handled its high-profile rollout. In July, Bing had 3% market share worldwide, according to analytics firm StatCounter. That is the same share it had in January, the month before the launch of the new Bing. Another report, from analytics firm Similarweb, shows Bing had around 1% of Google's monthly visitors in July, around the same it had in January. Microsoft is calling the new Bing a success. It disputed outside data, saying third-party data companies aren't measuring all the people who are going directly to Bing's chat page.

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