The next Usain Bolt? Noah Lyles on Netflix and his mission to change athletics | Sean Ingle

The sprint champion with three golds in Budapest believes more professional marketing could raise the sport's profile

Noah Lyles is one of the most compelling figures in sport right now, and don't the suits at Netflix know it. Their cameras and boom mics have followed the US sprinter around like an eager puppy at these World Athletics Championships, watching his prophecies become realities and capturing every moment of Lyles' extraordinary three gold medals in Budapest.

The closest thing to Usain Bolt's successor? Most people in track and field would say so. And next year, when Netflix's new show is broadcast before the Paris Olympics, the rest of the world will believe so too. They weren't talking about me at the beginning," Lyles jokes, when asked about the streaming service's intense interest in him. But as soon as I won in Paris in June they got buddy-buddy with me really quick."