Apple To Acquire Major Classical Music Labels BIS Records

Apple will acquire the major Swedish classical music record label BIS Records, intending to fold it into Apple Music Classical and Platoon. MacRumors reports: BIS Records was founded in 1973 by Robert von Bahr. The label focuses on a range of classical music, with particular focus on works that are not well represented by existing recordings. It is an award-winning name in the world of classical music, acclaimed for its vast catalog and impressive audio quality. The label celebrates its 50th anniversary this week. The company announced its impending acquisition by Apple earlier today. BIS is set to become a part of Apple Music Classical and the Apple-owned label Platoon. Apple acquired Platoon, a London-based A&R startup focused on discovering rising music artists, in 2018. In 2021, Apple announced that it had purchased the classical music streaming service Primephonic and would be folding it into Apple Music via a new app dedicated to the genre. Apple released the Apple Music Classical app in March. The app offers a simpler interface for interacting with classical music specifically. Unlike the main Apple Music app, Apple Music Classical allows users to search by composer, work, conductor, catalog number, and more. Users can get more detailed information from editorial notes and descriptions.

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