Article 6EH9W ‘Real love’ or false advertising? eHarmony sued by ACCC over ‘free dating’ offer

‘Real love’ or false advertising? eHarmony sued by ACCC over ‘free dating’ offer

by
Australian Associated Press
from World news | The Guardian on (#6EH9W)

Watchdog alleges US-based site misled consumers about pricing, renewal and duration of memberships

A popular online dating site has been accused by the consumer watchdog of entrapping singles by only showing them blurred photos of their matches and then locking them in a cycle of membership renewal.

The Australian Competition and Consumer Commission launched federal court action against the US-based eHarmony on Thursday, alleging it breached consumer law by making misleading statements about pricing, renewal and duration of memberships.

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