Rage against the machine? Why AI may not mean the death of film

Generative technology is Hollywood's current arch nemesis, but as exhibitors on Venice film festival's immersive island' will tell you, AI, VR and XR could lead to a brighter future

One of the hottest tickets at the 80th Venice film festival isn't a movie at all but a VR installation on the event's self-styled Immersive Island". Each user sits at a computer and answers a series of personal questions, which the exhibit - in the space of a few seconds - converts into a bespoke portrait of their life. The project, Tulpamancer, is officially the work of Brooklyn-based artists Marc Da Costa and Matthew Niederhauser. In practice, though, it amounts to a creative collaboration between the user and AI.

Generative AI plays the role of Sleeping Beauty's bad fairy at Venice. The ongoing writers and actors' strike was largely prompted by fears over the new technology's impact on film and TV production and has resulted in numerous star performers deciding to skip this year's festival. But in the meantime, AI - unwelcome, uninvited and arguably misunderstood - has already joined the party. It's hiding in the cracks of the films on the main programme and helping facilitate the creation of the XR (extended reality) pieces on the island.