Google Says It's No. 1 Search Tool Because Users Prefer It to Rivals

Companies choose Alphabet's Google as the default search engine for their browsers and smartphones because it is the best one, and not because of a lack of competition, a Google lawyer said Tuesday at the start of a high-stakes antitrust trial in Washington. From a report: Consumers use Google "because it delivers value to them, not because they have to," John Schmidtlein, a partner at Williams & Connolly LLP who is representing the company, said during his opening statements on the first day of the trial. "Users today have more search options and ways to access information online than ever before." Schmidtlein pushed back on claims by US Justice Department antitrust enforcers that Google has used its market power -- and billions of dollars in exclusive deals with web browsers -- to illegally block rivals. Users have choices, and it's easy to switch, he said. For example, Microsoft pre-selects its own search engine, Bing, on Windows PCs, yet most PC users switch to Google because it's a better product, he said. Web browsers offered by Apple and Mozilla, which makes Firefox, have long chosen a default search engine in exchange for a revenue-share that helps pay for innovations, Schmidtlein said.

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