Amazon Is Set To Supercharge Alexa With Generative AI

At its fall hardware event Wednesday, Amazon revealed an all-new Alexa voice assistant powered by its new Alexa large language model. The Verge reports: According to Dave Limp, Amazon's current SVP of devices and services, this new Alexa can understand conversational phrases and respond appropriately, interpret context more effectively, and complete multiple requests from one command. In an interview with The Verge ahead of the event, Limp explained that the new Alexa LLM "is a true generalizable large language model that's very optimized for the Alexa use case; it's not what you find with a Bard or ChatGPT or any of these things." However, this all-new Alexa isn't being unleashed everywhere, on everyone, all at once. The company is rolling it out slowly through a preview program "in the coming months" -- and only in the US. Clearly, there have been lessons learned from the missteps of Microsoft and Google, and Amazon is proceeding with caution. "When you connect an LLM to the real world, you want to minimize hallucinations -- and while we think we have the right systems in place ... there is no substitute for putting it out in the real world," says Limp. If you want to be notified when you can join the preview, tell your Echo device, "Alexa, let's chat," and your interest will be registered. Unsurprisingly, this superpowered Alexa may not always be free. Limp said that while Alexa, as it is today, will remain free, "the idea of a superhuman assistant that can supercharge your smart home, and more, work complex tasks on your behalf, could provide enough utility that we will end up charging something for it down the road."

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