Google Takes a Snarky Shot at Apple Over RCS in Its Latest Ad

An anonymous reader shares a report: Google has been trying to publicly pressure Apple into adopting the GSMA's RCS (Rich Communications Service) messaging protocol for a long time now, with nothing to show for it. As a matter of fact, Apple CEO Tim Cook seemed to completely dismiss the idea when he answered a question on the subject by saying that consumers should buy their moms an iPhone. Google and its Android platform aren't giving up that easily and they've just released a snarky ad to continue criticizing Apple's preferred messaging platform. The ad's called "iPager" and mimics Apple's marketing language to reveal a retro-styled beeper, indicating that Apple's behind the curve with its chosen messaging platform. The spot states that the iPager uses "outdated messaging tech" to "text with Android," citing many of the perceived disadvantages of sticking with SMS technology when communicating with Android phones. Google didn't invent this comparison whole-cloth, as the 30-year-old SMS tech actually dates back to old-school pagers.

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