Getty Images Promises Its New AI Contains No Copyrighted Art

Getty Images is so confident its new generative AI model is free of copyrighted content that it will cover any potential intellectual-property disputes for its customers. From a report: The generative AI system, announced today, was built by Nvidia and is trained solely on images in Getty's image library. It does not include logos or images that have been scraped off the internet without consent. "Fundamentally, it's trained; it's clean. It's viable for businesses to use. We'll stand behind that claim," says Craig Peters, the CEO of Getty Images. Peters says companies that want to use generative AI want total legal certainty they won't face expensive copyright lawsuits. [...] The legal challenges have sparked many attempts by others to benefit from generative AI while also protecting intellectual property. Adobe recently launched Firefly, which it claims is similarly trained on copyright-free content. Shutterstock has said it is planning on reimbursing artists whose works have been sold to AI companies to train models. Microsoft recently announced it will also foot any copyright legal bills for clients using its text-based generative models. Peters says that the creators of the images -- and any people that appear in them -- have consented to having their art used in the AI model. Getty is also offering a Spotify-style compensation model to creatives for the use of their work.

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