Asos cuts profit forecast after wet summer hit sales

Online fashion retailer says it has reduced its stock levels by 30% amid fall in customer numbers

The online fashion retailer Asos said sales in July and August were hit by wet weather, prompting it to cut its estimate for annual profits.

Asos said the poor weather compounded weaker online demand for clothing. Total sales declined by 15% in the quarter to 3 September, with the UK down 16%. The sales washout resulted in a 60m hit to cashflow. July was the wettest such month in England since 2009.