Walmart To Roll Out New Prepaid Phone Service From Boost Founder

Walmart is expanding its offerings of prepaid phone plans with MobileX, a wireless service launched earlier this year by Boost cofounder Peter Adderton. Walmart will be MobileX's first and exclusive retail partner, the companies said in an announcement Tuesday. From a report: MobileX, which uses Verizon's network through a wholesale agreement, will be available on Walmart's website and in stores starting Tuesday, the companies said. It will offer unlimited pay-as-you go plans starting at $14.88 per month, and a lower-cost plan with customizable offerings starting at $4.08 a month. An artificial intelligence-powered guide that can anticipate a customer's data needs can customize plans tailored to their usage, the company said in a statement. [...] Walmart gives MobileX, which launched online in February, more visibility as a low-cost alternative to more expensive monthly plans from the big three wireless carriers. Still, cheap mobile services have had a difficult time dislodging people from more expensive plans. Many subscribers are locked into two and three-year phone payment plans and even those that could switch say the hassle is not worth the savings.

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