Travis Kelce says NFL is ‘overdoing’ his connection with Taylor Swift

• Pop star has watched Kansas City player's last two games
• NFL has featured Swift heavily during its broadcasts

Travis Kelce has admitted the NFL may be putting too much focus on the relationship between himself and Taylor Swift.

Swift has been in attendance to watch two of Kelce's games for the Kansas City Chiefs this season, although they have not confirmed they are in a romantic relationship. Everyone appears to benefit from the attention: the sale of Kelce jerseys have surged, the NFL's viewing figures among younger people have risen and ads for Swift's new film have been broadcast during games.