Adobe Creates Symbol To Encourage Tagging AI-Generated Content

Emilia David reports via The Verge: Adobe and other companies have established a symbol that can be attached to content alongside metadata, establishing its provenance, including whether it was made with AI tools. The symbol, which Adobe calls an "icon of transparency," can be added via Adobe's photo and video editing platforms like Photoshop or Premiere and eventually Microsoft's Bing Image Generator. It will be added to the metadata of images, videos, and PDFs to announce who owns and created the data. When viewers look at a photo online, they can hover over the mark, and it will open a dropdown that includes information about its ownership, the AI tool used to make it, and other details about the media's production. Adobe developed the symbol with other companies as part of the Coalition for Content Provenance and Authenticity (C2PA), a group that looks to create technical standards to certify the source and provenance of content. (It uses the initials "CR," which confusingly stands for content CRedentials, to avoid being confused with the icon for Creative Commons.) Other members of the C2PA include Arm, Intel, Microsoft, and Truepic. C2PA owns the trademark for the symbol. Andy Parsons, senior director of Adobe's Content Authenticity Initiative, tells The Verge that the symbol acts as a "nutrition label" of sorts, telling people the provenance of the media. The presence of the symbol is meant to encourage the tagging of AI-generated data, as Parsons said it creates more transparency into how content was created. While the small symbol is visible in the image, the information and the symbol are also embedded in the metadata, so it will not be Photoshopped out.

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