Atlassian To Buy Video Messaging Provider Loom for Nearly $1 Billion

Atlassian said on Thursday it had agreed to acquire privately held video messaging platform Loom for about $975 million, beefing up its team collaboration tools to tap into resilient demand fueled by the adoption of hybrid work. From a report: Integration of Loom's technology into Atlassian software such as collaboration tools Jira and Confluence will help users use video in their workflows. The acquisition of Loom, which has more than 25 million users globally, will enable customers communicate and collaborate more effectively, Atlassian said.

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