Sorry Victoria’s Secret, your ‘woke’ rebrand failed because it was just performative pants | Barbara Ellen
by Barbara Ellen from US news | The Guardian on (#6FRY9)
The lingerie brand's feminist makeover was not only hilarious but so late to the party and hypocritical that no one bought it
What is the appropriate response when a feminist woke" rebrand not only fails but (whisper it) deserves to fail?
For those who missed it, in 2018, lingerie company Victoria's Secret jettisoned its signature uber-sexy catwalk shows with supermodel Angels" to embrace a new direction more in keeping with the post-#MeToo climate.
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