'Threads' Downloads Nearly Doubled in September, as New Features Roll Out
"Mark Zuckerberg is making good on his promise to accelerate the use of Threads," reports Business Insider:The Meta CEO insisted in July that the app was not in its final form. "I'm highly confident that we're gonna be able to pour enough gasoline on this to help it grow," Zuckerberg said. Since then, Threads has rolled out a host of major new features, including a web version, keyword search, voice posts, and the ability to edit posts, even as it avoids promoting news. Smaller things, too, like being able to follow updates in individual threads at the tap of a bell icon, a way to mass follow people mentioned in a post, and even tag people's Instagram accounts, are now available... More Threads features are said to be on the way, like polls. But Insider also reports that "As the app has matured quickly in recent weeks, users have started to return and downloads have continued to rise."So far in October, Threads has hovered around 33 million daily active users and 120 million monthly active users, according to data from Apptopia, up from about 25 million daily users and 100 million monthly users in July... Since the app launched on July 6, it's been downloaded 260 million times, Apptopia data shows, with downloads in September almost double the downloads in August... Although the entire team working on Threads remains small by Meta standards, around 50 people, the company was surprised by the interest in the app and "really wants it to work," an employee said. To that end, Threads is now being integrated to an extent with Facebook and Instagram, two of the most popular apps in the world. There is a direct link to Threads on each user's Instagram page, a post on Threads can be sent in Instagram DMs, and as of this week, Threads is being promoted within the Instagram app feed via a small carousel of select posts under the header "Threads for you...." It's not just Instagram, according to BGR. "If you've been posting some especially strange messages Threads, thinking that only the few people who follow you will see them, I have some bad news for you..."As spotted by TechCrunch, users on Facebook have noticed something new on their News Feed: content from Threads. It appears that Meta is now showing Facebook users a new "For You from Threads" section on the News Feed that contains recommended content from the sibling social media platform.
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