Global success of Barbie film drives up sales at Mattel
by Kalyeena Makortoff from on (#6FWDR)
US toymaker says strong quarter reflects strategy to expand entertainment offering
The bumper success of the Barbie movie has given a boost to Mattel, helping push sales up for the first time in a year.
The US toymaker credited the film - the first to feature the world's most famous doll and the first launched by the company's new in-house film division - with a 9% year-on-year increase in sales between July and September to $1.9bn (1.6bn).
Continue reading...