YouTube is getting serious about blocking ad blockers
by Emma Roth from The Verge - All Posts on (#6G0T7)
Illustration by Alex Castro / The Verge YouTube is broadening its efforts to crack down on ad blockers. The platform has launched a global effort" to encourage users to allow ads or try YouTube Premium, YouTube communications manager Christopher Lawton says in a statement provided to The Verge.
If you run into YouTube's block, you may see a notice that says video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled." It also includes a prompt to allow ads or try YouTube Premium. You may get prompts about YouTube's stance on ad blockers but still be able to watch a video, though, for one Verge staffer, YouTube now fully blocks them nearly every time.
Screenshot by Jay Peters / The VergeYouTube confirmed that it was disabling...