Disney will start testing a combined Disney Plus and Hulu app next month
by Emma Roth from The Verge - All Posts on (#6G7QF)
Nick Barclay / The Verge Disney's combined Disney Plus and Hulu streaming app is on the way. As part of its fourth quarter earnings results, Disney announced it's going to launch the new app in beta for bundle subscribers in December, with the official launch coming in early spring 2024.
We remain on track to roll out a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney Plus," Disney CEO Bob Iger said during the company's earnings call on Wednesday. We expect that Hulu and Disney Plus will result in increased engagement, greater advertising opportunities, lower churn, and reduce customer acquisition costs."
We last heard about the one-app experience" in May. The combined app...