From K-pop to reggaeton, English language music no longer reigns supreme | Shain Shapiro

Generous investment in Seoul, Bogota and beyond has created local artists who can rip up the world stage. Meanwhile, the UK cuts its funding

The dominance of English-language pop music appears to be waning. Before Psy's breakthrough K-pop single Gangnam Style hit the Top 10 on the US Billboard Hot 100 chart in 2012, the previous foreign-language hit to do so was Los Lobos' La Bamba in 1987. But so far in 2023 there have been seven foreign-language songs in the Billboard Top 10.

Around the world, listeners are turning away from English-language popstars to embrace beats, rhymes and lyrics in their own languages. According to a 2021 analysis of Spotify data published in the journal Nature, this trend has been accelerating since 2017. Data from the London School of Economics exploring European listening habits shows that across the continent, more Italians are listening to Italian music, French to French music and so on.