Nikki Haley to launch $10m ad campaign in bid to overtake Ron DeSantis in GOP fight

Former UN ambassador's planned investment comes as she battles to emerge as the clear alternative to Donald Trump

Nikki Haley's presidential campaign will reserve $10m in television, radio and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former UN ambassador an advantage over the Florida governor, Ron DeSantis, at a critical moment in the GOP nomination fight.

Details of the advertising plans, which represent the Haley campaign's first official advertising reservation, were obtained by The Associated Press ahead of a public announcement expected on Monday. Haley's planned investment, as of now, is more than five times larger than DeSantis's current advertising reserves for the same time period, according to the media tracking firm AdImpact.