Microsoft Rebrands Bing Chat To Copilot

In what may be a potentially confusing rebranding move, Microsoft today has rebranded Bing Chat to Copilot, sharing the same brand name as multiple other Microsoft AI products. Search Engine Land reports: Bing is no longer "your AI-powered copilot for the web." However, Microsoft Bing will still provide a combined Search and chat experience. It will just be called CoPilot heading forward. For people who may not want that combined experience, CoPilot will have its own standalone ChatGPT-style experience at https://copilot.microsoft.com/. Microsoft said the rebrand is to unify the Copilot experience: "Our efforts to simplify the user experience and make Copilot more accessible to everyone starts with Bing, our leading experience for the web. Beginning today, Bing Chat and Bing Chat Enterprise are becoming Copilot, with commercial data protection enforced when any eligible user is signed in with Microsoft Entra ID." While it's definitely a more unified experience, it also seems a bit confusing because Microsoft's chatbot "companion" is used across multiple apps, including Microsoft 365, Edge, Windows and more -- some free, some not. In addition to Bing Chat, Bing Chat Enterprise is also rebranded as Copilot Pro. It offers the same chat functionality with greater commercial data protection for Microsoft 365 subscribers.

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