HP TV Ads Claim Its Printers Are 'Made To Be Less Hated'

Launched in the Nordics, BeneLux, Ireland, and the UK, the ads insist that HP printers are "made to be less hated." From a report: Which may come as news to HP's long-suffering users who still, for whatever reason, need to brand mushed-up trees with corporate nonsense despite this alleged digital age. The three ads run touch upon a spectrum of negative emotions that will be highly relatable to those who have ever tried to print something at home or work -- sorrow, anger, despair -- and all end with extreme and cathartic human-on-printer violence.

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