E3 Is Officially Over Forever

An anonymous reader quotes a report from The Verge: While the video game industry had already largely given up on E3 -- once the largest video game trade show in the industry and the biggest video game showcase event of the year -- there was always the chance it would return after multiple years of cancellations. However, in a statement to The Washington Post today, E3's organizer confirmed that the show is permanently canceled. "We know it's difficult to say goodbye to such a beloved event, but it's the right thing to do given the new opportunities our industry has to reach fans and partners," Stanley Pierre-Louis, the CEO of the Entertainment Software Association, the nonprofit trade organization that ran E3, told the Post. Pierre-Louis alluded to the biggest reason for E3's precipitous collapse and ultimate demise: game developers and publishers had increasingly moved away from the event in order to put on their own less costly showcases targeted directly to fans, rather than the industry insiders and journalists that E3 typically catered to. The last E3 was held in 2019. The 2020 event was canceled due to the pandemic, only to return as a digital showcase in 2021. A virtual-only event was scheduled to take place the following year but was canceled, with promises that it would return in 2023. Then, that was canceled, with a possible 2024 return date. Now, it's been confirmed that E3 is never coming back.

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