Alphabet, States Reach $700 Million Deal in Google Play Feud

Alphabet will pay $700 million and alter its Google Play policies to settle claims that the app store unlawfully dominates the Android mobile applications market, resolving antitrust complaints brought by attorneys general of about three dozen states and consumers. From a report: The deal disclosed in a court filing late Monday calls for tweaks to Google Play policies designed to reduce barriers to competition in the markets for app distribution and payment processing. The lawsuits that were grouped together in federal court in California had threatened billions of dollars in revenue generated by the sale and distribution of apps through Google Play. Google will also make a series of changes to its business practices as part of the settlement. In a blog post, the Android-maker said: Streamlining sideloading while prioritizing security: Unlike on iOS, Android users have the option to sideload apps, meaning they can download directly from a developer's website without going through an app store like Google Play. While we maintain it is critical to our safety efforts to inform users that sideloading on mobile could come with unique risks, as part of our settlement we will be further simplifying the sideloading process and updating the language that informs users about these potential risks of downloading apps directly from the web for the first time.Expanding user choice billing to more people: App and game developers will be able to implement an alternative billing option alongside Google Play's billing system for their U.S. users who can then choose which option to use when making in-app purchases. We have been piloting user choice billing in the U.S. for over a year and will now expand this option further.Expanding open communication on pricing: We have always given developers more ways to interact with their customers than iOS and other operating systems. For example, Google Play allows developers to communicate freely with their customers outside the app about subscription offers or lower-cost options available on a rival app store or the developer's website. This openness has spurred competition and benefited consumers and developers. As part of user choice billing, which we're expanding with today's settlement announcement, developers are also able to show different pricing options within the app when a user makes a digital purchase.

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