Article 6HAFJ How Donald Trump and Elon Musk killed Twitter, with Marty Baron and Zoe Schiffer

How Donald Trump and Elon Musk killed Twitter, with Marty Baron and Zoe Schiffer

by
Nilay Patel
from The Verge - All Posts on (#6HAFJ)
STK160_X_Twitter_004.0.jpg Image: The Verge

Decoder is my show about big ideas and other problems. And today, we're bringing you a special episode where we're just going to talk about one very big problem: Twitter.

2023 will go down as the year that Elon Musk killed Twitter. First, he did it in a big way by buying the company, firing most of the employees, and destabilizing the platform; then, he did it in a small but important and symbolic way by renaming the company X and trying to make a full break with what came before.

So now that the story of the company named Twitter is officially over, it felt important to stop and ask: what was Twitter anyway, and why were so many powerful people obsessed with it for so long?

Here at The Verge, we don't often look back; we're a site...

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