California Tech Company's 'Return-to-Office' Video Mocked as Bizarre, Cringe-Worthy

With subsidiaries like WebMD and CarsDirect, the digital media company "Internet Brands" has over 5,000 employees - and 20 offices in expensive locations like Seattle, San Francisco, Chicago, and New York City. Their solution? Create a cheery corporate video on the company's Vimeo account announcing a new (non-negotiable) hybrid return-to-office policy. SFGate.com calls it "the return-to-office fight's most bizarre corporate messaging yet."Executives from Internet Brands' internet brands are so wide-eyed and declarative, they appear to be at their breaking point in wanting more workers at the office. "Too big of a group hasn't returned," CEO Bob Brisco complains, near the video's opening. The vehicle to deliver that message has it all: rapid jump cuts, odd sound mixing and executives clearly reading their lines from teleprompters. There's plainly faked office b-roll and the obvious use of green screens. There's even some enthusiastic (and awkward) sashaying to the New Orleans classic "Iko Iko" - one wonders if participating employees received compensation. Interestingly, "Iko Iko" is a song about a collision between two rival tribes, which opens with a threat to "set your flag on fire." But subtitles on the video translate the song's Creole patois word "Jockamo" into the corporate-positive phrase "we mean business."It's like the executives started their brainstorming session by watching 12 music videos, an iMovie editing tutorial and the entirety of "The Office" Season 1. Mixed in with the corporate b-roll of a copy machine spitting out paper and a too-loud video of a hand crushing a Dr. Pepper can, the company's executives sketch out the vibe of a return-to-office plan - though no specifics. The video ends with CEO Bob Brisco thanking the team, before gently adding "I want to leave you with this. We aren't asking or negotiating at this point. We're informing, of how we need to work together going forward.... "Thank you, in advance, for your help." The video has since started going viral on Reddit's "Work Reform" subreddit, with a headline calling it a "bizarre and cringe video mocking working from home and threatening employees who continue to avoid the office." (This take drew 1,300 upvotes, and 241 comments, like " 'By the way this is a threat' is a nice way to end it.") Footage of at least some of the executives was clearly just spliced in front of still photos showing what offices look like. But besides the wooden delivery, what really struck me is how generic all the words were:"Working together face-to-face helps us create ideas, faster, and better." "We're able to collaborate, and help each other to be better leaders.""We're better when we're together, and we need to be our best - to crush our competition." [Footage of the word "competition" being erased from a whiteboard. And then, of someone crushing a Dr. Pepper can...]

Read more of this story at Slashdot.