Gummy Vitamins Are Just Candy

Gummy vitamin supplements have surged in popularity, with sales projected to double to $14 billion by 2027. However, experts warn that the candy-like taste and texture increase risks of overdosing, especially among children, as calls to Poison Control for melatonin overdoses have jumped 530% in a decade. Formulating vitamins into gummies also leads to faster nutrient degradation from heat, light and moisture than pills. Testing shows gummy vitamins often contain far more or less of ingredients than labels state. While some sweetness makes supplements appealing, gummies mimic candy too closely at the expense of safety and reliability. The Atlantic: A recent analysis of melatonin and CBD gummies yielded similar results: Some contained as much as 347 percent the amount of those substances stated on the label. Because the FDA generally does not regulate supplements as drugs, such wild variability is accepted in a way that it isn't for actual pharmaceuticals. (In 2020, the FDA granted the first-ever Investigational New Drug Application for a gummy medication, though no such product appears to have come to market.) "If you have something that you need a specific amount of every time you take it, gummies are not the way to go," says Pieter Cohen, a doctor at Cambridge Health Alliance, in Somerville, Massachusetts, and the lead author of the melatonin-CBD research. Taking too much of a supplement is generally not as dangerous as taking too much of a prescription drug, but, as Breuner noted, many supplements taken in sufficient excess can still be toxic. When I asked Cooperman what advice he had for people trying to navigate all of this, his answer was simple: "Don't buy a gummy." Perhaps the rise of gummy supplements was inevitable. The supplement industry has become so big in part because it can promote its products as, say, boosting the immune system or supporting healthy bones, without subjecting them to the strict regulatory demands imposed on pharmaceuticals. Supplements blur the line between food and drug, and gummy supplements -- designed and marketed on the premise that healthy stuff can and should taste as good as candy -- only intensify that blurring. Cohen, for one, thinks the distinction is worth preserving. Calcium supplements should not go down as easy as Haribos. That may be a bitter pill to swallow, but not everything can taste like candy.

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