Apple Dials Back Car's Self-Driving Features and Delays Launch To 2028

Apple, reaching a make-or-break point in its decade-old effort to build a car, has pivoted to a less ambitious design with the intent of finally bringing an electric vehicle to market. Bloomberg: After previously envisioning a truly driverless car, the company is now working on an EV with more limited features, according to people with knowledge of the project. Even so, Apple's goal for a release date continues to slip. With the latest changes, the company looks to introduce the car in 2028 at the earliest, roughly two years after a recent projection, said the people, who asked not to be identified because the deliberations are private. Apple's secretive effort to create a car is one of the most ambitious endeavors in its history, and one of its more tumultuous. Since it began taking shape in 2014, the project -- codenamed Titan and T172 -- has seen several bosses come and go. There have been multiple rounds of layoffs, key changes in strategy and numerous delays. But it remains one of the company's potential next big things -- an entirely new category for the device maker that could help reinvigorate sales growth. Apple's revenue stalled last year as it contended with a maturing smartphone industry and a slowdown in China, its biggest overseas market.

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