Madonna uses Meerkat to debut new Ghosttown music video
by Stuart Dredge from Technology | The Guardian on (#6J8C)
Promo will have its live premiere on star's official channel, with social app joining Snapchat, Instagram and Grindr in her promotional armoury
Soon, there won't be a social app left that Madonna hasn't used to promote her new album. Live video broadcasting app Meerkat is the latest, following the star's use of Instagram, Snapchat and Grindr in the campaign for Rebel Heart.
"Be here at 10am PST tomorrow for the world premiere of Madonna's Ghosttown video!" explained a message on Madonna's official Meerkat profile, which at the time of writing has just under 1,000 subscribers.
Related: Why Madonna's Grindr contest is a savvy appeal to the 'pink pound'
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