Jerry Jones: Cowboys 'going all-in' on 2024 season

Dallas Cowboys owner Jerry Jones said Tuesday that he'll prepare his team to be a contender this year, adding that he has no interest in a rebuild despite the franchise's recent disappointing playoff exits.

"We will be going all-in. I would say that you will see us this coming year, not build it for the future," Jones said, according to Clarence Hill Jr. of the Fort Worth Star-Telegram.

Dallas has enjoyed regular-season success, having won 12 games in each of the last three seasons. Dak Prescott led the NFL with 36 touchdown passes in 2023, helping Dallas finish the year as the NFC's No. 2 seed. However, finding playoff success remains an issue.

The Cowboys - whose last Super Bowl title dates back to the 1995 season - have gone one-and-done eight times in the postseason since 1996. The club most recently suffered a 48-32 home loss to the Green Bay Packers in the wild-card round.

"There's no way they're going to explicitly trust you until you get it done," Cowboys executive vice president Stephen Jones said Tuesday when addressing why Dallas fans may have lost faith in the team, according to Hill. "Until we compete at that level and we get the job done, there're going to be doubt."

Jerry Jones said he doesn't think his team is far from finally making a deep playoff run, though. The 81-year-old said they can get it done with head coach Mike McCarthy, who's posted a 42-25 regular-season record but is only 1-3 in the playoffs with Dallas.

"I thought we made a pretty good move four years ago when we hired Mike McCarthy," Jones said, per Michael Gehlken of The Dallas Morning News. "And he's had some great in-season success. He's come up short three times and advanced us in the playoffs. But I like the fact that he's hanging around the rim. ... We're not getting the ball in, but we're hanging around the rim. Let's not discount hanging around the rim."

All of the Cowboys' postseason hopes ultimately rely on Prescott, according to Jones.

"Dak has done nothing to change my mind about any promise for the future," he said. "I think I've said that we will go as far as Dak takes us in the playoffs. Remember that. We will go as far as Dak takes us. And that is how far we went. That doesn't change a thing."

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