The spectacular collapse of the Messenger is a lesson on how not to do journalism | Margaret Sullivan

The startup publication blew through $50m in less than a year - money that could sustain some newsrooms for decades

The new journalism outlet began less than a year ago to considerable fanfare. Claiming it would be unbiased and indispensable, the Messenger recruited hundreds of journalists, paid its executives lavishly and confidently forecast $100m in annual revenue this year.

It would be like the good old days when the media was beloved, its founder predicted.