Spotify signs new deal with Joe Rogan reportedly worth up to $250m

Rogan's podcast has been exclusive to the app since 2020, with the firm saying its revenue grew by 80% last year compared with 2021

Spotify Technology announced a new multi-year deal with the comedian and podcaster Joe Rogan on Friday, in a bid to tap into the popularity of his show to drive its advertising revenue.

The multi-year deal with Rogan, which is estimated to be worth as much as $250m, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported on Friday. The company declined to comment on the terms of the deal but in an email response said the estimated value of the deal mentioned in the WSJ report was incorrect. It did not provide a figure for the contract, however.