Gen Z Turns To Physical Books and Libraries

Gen Z is reviving the trend of reading physical books over digital ones, with a notable increase in library visits and book purchases, as evidenced by celebrities like Kaia Gerber and Kendall Jenner promoting literature and book clubs. The Guardian reports: This week the 22-year-old model Kaia Gerber launched her own book club, Library Science. Gerber, who this month appears on the cover of British Vogue alongside her supermodel mum, Cindy Crawford, describes it as "a platform for sharing books, featuring new writers, hosting conversations with artists we admire -- and continuing to build a community of people who are as excited about literature as I am." "Books have always been the great love of my life," she added. "Reading is so sexy." Gerber isn't alone. Last year in the UK 669m physical books were sold, the highest overall level ever recorded. Research from Nielsen BookData highlights that it is print books that gen Z favour, accounting for 80% of purchases from November 2021 to 2022. Libraries are also reporting an uptick in gen Z users who favour their quiet over noisy coffee shops. In the UK in-person visits are up 71%. While the BookTok charts -- a subsection of TikTok where avid readers post recommendations -- are regularly topped by fantasy and romance titles from authors such as Colleen Hoover, gen Z are reading a diverse range of genres. [...] "Overall we are seeing a move towards escapism through the rise in speculative fiction, romance and fantasy, but I think it would be a mistake to homogenise gen Z and say they're reading lighter," says the author and literary agent Abigail Bergstrom. "With the oversaturation and noise of the wild west digital landscape, they are also demanding higher standards, especially when it comes to the authority and expertise of a writer on a particular subject."

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