Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers
by Agencies from US news | The Guardian on (#6JK6E)
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The longest Super Bowl game will also go down as the most-watched program in television history.
According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4m viewers across television and streaming platforms. That shattered last year's mark of 115.1m for Kansas City's last-play victory over Philadelphia and is a 7% increase.
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