Estate Agents Embrace AI To Stage Rental Listings

Estate agents are increasingly using AI tools to digitally furnish empty rental flats, a practice known as "virtual staging," to make them look occupied in listings. While virtual staging has existed for years, AI advancements have made the process faster and cheaper. One major UK estate agency already offers AI staging services to customers, Vice reported this week. Industry insiders cited by Vice said AI virtual staging is likely to become more widespread as costs fall. The unrealistic furniture from AI staging can be noticeable, such as bunk beds with overlapping ladders. But the technology continues advancing in quality. The story adds: Although some agents have experimented with using popular AI image generators like Dall-e and Midjourney to "fix" property pictures, the results are usually pretty bizarre, like in this example, where the AI has envisioned bookcases in every corner of the living room and put a hob at perfect height for a toddler. Companies like Virtual Staging AI, ModelProp and Gepetto, which describes itself as like "Pinterest on steroids," are now taking this technology and tailoring it specifically to virtual furnishing.

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